Real Results, Real Impact

Objective

Drive sales by acquiring high-quality installs that convert to purchases, while strictly adhering to fraud and CTIT compliance benchmarks.

Strategy & Execution

• ▸Leveraged OEM partnerships and in-app placements to drive high-intent device-level installs
• ▸Optimized toward mid-funnel engagement signals to improve purchase propensity
• ▸Real-time fraud monitoring using Protect360 to control CTIT anomalies
• ▸Continuous cohort analysis to maintain purchase rate above 2% benchmark

Objective

Acquire fully verified FTD users with a minimum $10 AUD deposit and first bet placement while ensuring account remains active for at least 7 days.

Strategy & Execution

• ▸Captured high-intent demand at scale
• ▸Re-activated warm audiences across premium supply
• ▸Optimized lower-funnel conversion via offer and review ecosystems
• ▸Drove measurable incremental purchases across platforms

Objective

Drive incremental sales for Samsung products via the official India website and app.

Strategy & Execution

• ▸Captured high-intent demand at scale
• ▸Re-activated warm audiences across premium supply
• ▸Optimized lower-funnel conversion via offer and review ecosystems
• ▸Drove measurable incremental purchases across platforms

Objective

Billing triggered by "Trade Success" users generating >$7 in brokerage fees within 7 days of first trade.

Strategy & Execution

• ▸Targeted high-LTV trader cohorts with strong trading intent
• ▸Optimized campaigns toward D7 Fee > $7 with continuous cohort monitoring
• ▸Refined onboarding funnel to accelerate first trade and maximize D7 monetization